• All Share : 51610.42
    DOWN -0.23%
    Top 40 : 4333.08
    DOWN -0.39%
    Financial 15 : 14780.04
    DOWN -0.21%
    Industrial 25 : 60227.99
    DOWN -0.05%

  • ZAR/USD : 10.6145
    UP 0.02%
    ZAR/GBP : 17.6113
    UP 0.18%
    ZAR/EUR : 14.0236
    UP 0.19%
    ZAR/JPY : 0.1023
    UP 0.32%
    ZAR/AUD : 9.9326
    UP 0.26%

  • Gold : 1286.2500
    UP 0.27%
    Platinum : 1421.2000
    UP 0.51%
    Silver : 19.5149
    UP 0.40%
    Palladium : 892.7500
    UP 0.53%
    Brent Crude Oil : 102.640
    DOWN -0.08%

  • All data is delayed by 15 min. Data supplied by INET BFA
    Hover cursor over this ticker to pause.

Thu Aug 28 05:07:19 SAST 2014

Beyoncé Knowles signs $50 million deal as the new face of Pepsi

Bang Showbiz | 11 December, 2012 09:03
Beyonce is the new face of Pepsi

Beyoncé Knowles has become the new face of Pepsi.

The Love On Top singer has reportedly signed a $50 million deal with the soft drinks giant for their Live for Now campaign and part of the contract will see her grace a series of limited edition cans in March next year.

Knowles said: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Brad Jakeman, president of PepsiCo's global beverage group, added: "Consumers are seeking a much greater authenticity in marketing from the brands they love.

"It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration."

The Halo hitmaker's performance at the Super Bowl 2013 Halftime show next February, will be sponsored by Pepsi, while her advert for the brand will air for the first time during the famous sporting event.

Pepsi will also sponsor many of her concerts as well as help to promote her fifth studio album, which is out next year.


If you have an opinion you would like to share on this article, please send us an e-mail to the Times LIVE iLIVE team. In the mean time, click here to view the Times LIVE iLIVE section.
Thu Aug 28 05:07:19 SAST 2014 ::