• All Share : 53957.37
    DOWN -0.18%
    Top40 - (Tradeable) : 47824.76
    DOWN -0.13%
    Financial 15 : 17398.09
    DOWN -0.25%
    Industrial 25 : 68362.66
    UNCHANGED0.00%
    Resource 10 : 42677.46
    DOWN -0.53%

  • ZAR/USD : 11.9448
    UP 0.25%
    ZAR/GBP : 18.4498
    UP 0.34%
    ZAR/EUR : 13.1061
    UP 0.31%
    ZAR/JPY : 0.0978
    UP 0.31%
    ZAR/AUD : 9.3633
    UP 0.56%

  • Gold US$/oz : 1204.37
    DOWN -0.08%
    Platinum US$/oz : 1148.35
    UP 0.24%
    Silver US$/oz : 17.06
    DOWN -0.06%
    Palladium US$/oz : 778.72
    DOWN -0.47%
    Brent Crude : 65.2
    DOWN -0.26%

  • All data is delayed by 15 min. Data supplied by Profile Data
    Hover cursor over this ticker to pause.

Mon May 25 13:31:57 SAST 2015

Pepsi launches 'fat-blocking' cola in Japan

AFP Relaxnews | 10 November, 2012 11:36

Pepsi in Japan has launched a version of its cola drink it claims acts as a fat blocker, the latest product on the Japanese market pitched as a healthy cola.

Made with an indigestible form of dextrin or dietary fiber, Pepsi Special is supposed to reduce the absorption of fat in the body from food intake and help lower cholesterol levels.

The latest product innovation out of Pepsi is modeled after the runaway hit of drink manufacturer Kirin Holdings, which launched what it marketed as the world’s first healthy cola drink this past spring. Kirin Mets Cola is also made with dextrin.

Perhaps nowhere in the world is the functional food market more developed than in Japan, where consumers can find everything from fat-fighting chocolate bars to age-defying alcoholic cocktails.

Pepsi Special goes on sale across Japan November 13 for ¥150 (€1.50 euros).

SHARE YOUR OPINION

If you have an opinion you would like to share on this article, please send us an e-mail to the Times LIVE iLIVE team. In the mean time, click here to view the Times LIVE iLIVE section.