• All Share : 51138.54
    DOWN -0.91%
    Top 40 : 4259.87
    DOWN -1.69%
    Financial 15 : 14725.58
    DOWN -0.37%
    Industrial 25 : 59727.82
    DOWN -0.72%

  • ZAR/USD : 10.6467
    UP 0.33%
    ZAR/GBP : 17.6542
    UP 0.42%
    ZAR/EUR : 14.0219
    UP 0.18%
    ZAR/JPY : 0.1026
    UP 0.62%
    ZAR/AUD : 9.9577
    UP 0.51%

  • Gold : 1289.2800
    UP 0.50%
    Platinum : 1426.7000
    UP 0.90%
    Silver : 19.5730
    UP 0.58%
    Palladium : 897.2500
    UP 1.04%
    Brent Crude Oil : 102.880
    UP 0.16%

  • All data is delayed by 15 min. Data supplied by INET BFA
    Hover cursor over this ticker to pause.

Thu Aug 28 17:11:16 SAST 2014

Daimler takes aim at youth with compact Mercedes CLA

AFP Relaxnews | 14 January, 2013 15:55

German auto giant Daimler is taking aim at the youth market with the compact, stylish -- and lower priced -- Mercedes CLA coupe, unveiled Sunday on the eve of the Detroit auto show.

A sleek silhouette delivers world-leading aerodynamics, while frameless doors offset the sporty, muscular look of a bold grill and sweeping curves in the body.

"The CLA is a style rebel," Mercedes design chief Gordon Wagener said.

"The dynamic design idiom is manifested in breath-taking proportions, muscular, flowing contours and sculptural surfaces."

The interior offers all the high-tech gadgets and luxurious features customers expect from a Mercedes, like a multimedia console that seamlessly integrates with the iPhone.

The powerful engine, smooth suspension and four-wheel drive also promise agility, power and an efficient drive.

It will also be outfitted with the latest in collision prevention, including drowsiness detection and a radar that warns drivers of obstacles even at very slow speeds and will initiate braking if the driver is distracted.

"With the new CLA-class, we will open a completely new gateway to the Mercedes brand here in the US," Mercedes sales chief Joachim Schmidt told reporters.

"Our goal is to repeat the success story of the CLS in a new segment."

The CLA is aimed at both the youth market and the "young at heart" who value "trendy and high-class design, quality and refinement and personal expression through authentic brands," Schmidt said.

Set to hit US dealerships in April, Daimler will launch an advertising blitz -- and announce the price -- during the Superbowl on February 3, which is being held at the Mercedes-Benz Superdome in New Orleans.

The vehicle will be sold worldwide and Daimler chief Dieter Zetsche said it will be a "great car" for China and will also do well in other parts of Asia and Europe.

SHARE YOUR OPINION

If you have an opinion you would like to share on this article, please send us an e-mail to the Times LIVE iLIVE team. In the mean time, click here to view the Times LIVE iLIVE section.
Thu Aug 28 17:11:16 SAST 2014 ::