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Thu Apr 24 11:54:40 SAST 2014

M-Net pulls Oscar Pistorius ads

Gabi Mbele | 14 February, 2013 12:27
Oscar Pistorius made history by competing in the men's 4x400m relay final at the London 2012 Olympics.
Image by: EZRA SHAW/GALLO IMAGES

Paralympic gold medallist Oscar Pistorius’ adverts with private broadcaster M-Net are being pulled off air.

The campaign, which has the 26-year-old Olympian alongside two local comedians first aired on January 20, where the three are promoting the Academy Awards campaign being run by the channel.

M-Net spokesman Lani Lombard confirmed that their Oscar campaign would be pulled off air on Thursday morning.

“Out of respect and sympathy to the bereaved, M-Net will be pulling its entire Oscar campaign featuring Oscar Pistorius with immediate effect,” said Lombard in a short e-mail.

This follows the news of Pistorius having reportedly shot his model girlfriend Reeva Steenkamp four times, allegedly thinking she was an intruder entering his home at the Silver Woods Estate in Pretoria.

The runner has been arrested and is being investigated for murder.

Paramedics declared Steenkamp dead on the scene. She sustained wounds to her head and the upper body, police said.

Pistorius is expected to appear in court today.

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Thu Apr 24 11:54:40 SAST 2014 ::