Wearing pink is about breast cancer awareness. Wearing red on Monday was about Tim Noakes awareness. Or‚ more specifically‚ awareness about Noakes defending himself as he appeared at the resumption of a Health Professionals Council of SA hearing stemming from his alleged “unconventional advice on breastfeeding babies”.#noakeshpcsa trended on Twitter after the Noakes Foundation @TheNoakesF tweeted a picture of his fans: “Wearing red to support @ProfTimNoakes at the #noakeshpcsa hearing.”@emmaturd was one of the first to respond‚ focusing on a rotund figure in the photo: “BREAKING: Tim Noakes asks the guy on the right to leave #NoakesHPCSA‚ as book sales start to tumble. #NotWorking”.That was a reference to Noakes’ advocacy of the low-carbohydrate‚ high-fat Banting diet‚ which he says is key to losing weight and keeping it off.The HPCSA hearing stemmed from Noakes’ advice on the social media platform to mothers to wean children that diet.Jayne Bullen ‏@jaynebullen also focused on the food aspect‚ and tweeted a photo from the hearing:More banting friendly snacks at the HPSA trial #NoakesHPCSA oh well. They got the butter right. #progresspic.twitter.com/LNQRumCsTA— Jayne Bullen (@jaynebullen) November 23, 2015async The case inadvertently also gave a book about –not by – Noakes a boost.Ben Williams ‏@benrwms tweeted:As #NoakesHPCSA trends, what should arrive at the office? Banting-friendly #DeathByCarbs cupcakes! pic.twitter.com/3NQmZde08F— Ben Williams (@benrwms) November 23, 2015async Death By Carbs is the name of a novel written by Times Media columnist Paige Nick‚ which bears the blurb: “When someone kills dieting guru Professor Tim Noakes‚ Detective Bennie September has more suspects than solutions.”Its cover mimics that of Noakes’ The Real Meal Revolution which has sold more than 200000 copies.Death By Carbs - which pokes fun at bok fan and detractors - was released this month. ..