Hyundai announced that it will be Moroka Swallows headline sponsor. Swallows, the Soweto-based football club that plays in the Premier Soccer League ended their contract with Volkswagen in December 2013. They had sponsored the team for eight years.
The Dube Birds have already played a league match for the 2014/2015 season in their new Hyundai kit which saw them trailing down by 2-0 at their home ground in Dobsonville, Soweto.
Albrecht Grundel, Operations Director of Hyundai Automotive South Africa, said the decision to sponsor Moroka Swallows was a logical one against the background of Hyundai’s involvement with soccer worldwide and the global company’s sponsorship of the FIFA World Cup Tournament.
“We have signed a contract with Moroka Swallows after extensive research, and we would love to see this relationship with one of the top teams in the Professional Soccer League blossom and bring even more success to the Birds, to Hyundai Automotive SA and to our brand.
“The deal to sponsor one of the three major Soweto soccer clubs and one of the top PSL teams was concluded last week after a lot of work was done to make this partnership possible,” added Grundel
We will remember that the Korean brand has been involved in football for quiet some time now. It’s been the official sponsor of the FIFA World Cup Tournament since 2002.
“We are proud to be a big player in this partnership and look forward to a long and successful relationship with Moroka Swallows,” he added.
-Neo Goba
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