Come on SA Rugby, stop objectifying women: iLIVE

25 February 2013 - 15:38 By Time for Change
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Southern Kings Cheerleader during the Super Rugby match between Southern Kings and Western Force at Nelson Mandela Bay Stadium on February 23, 2013 in Port Elizabeth, South Africa.
Southern Kings Cheerleader during the Super Rugby match between Southern Kings and Western Force at Nelson Mandela Bay Stadium on February 23, 2013 in Port Elizabeth, South Africa.
Image: Richard Huggard

In 1994, there was so much hope and excitement amongst the citizens of South Africa.

I however, am completely disillusioned with the state the country is in and the various crises currently facing it.

Our Constitution which contains a Bill of Rights is supposed to protect all citizens of this country – including that of gender equality.  Sadly though, our Constitution doesn’t seem to be worth the paper it’s written on.

Rights should be respected and enforced.  In particular, I am reeling with regards to the rapid escalation of rape, murder and abuse of women and children in this country.  When will it all end?

When will the women of this country be treated like human beings and equals – when will the objectifying of women as mere commodities for male consumption be stopped in its tracks? 

After attending the Southern Kings vs Western Force match at the Nelson Mandela stadium on Saturday, February 23, 2013, I can honestly say I left the stadium feeling completely nauseated and upset.

When did it become necessary to “pimp” scantily clad young girls to your audience?

How can one subject such young girls to the wolf whistles, lewd shouts and jeers from hundreds if not thousands of men? Taking one’s children to watch a rugby match should be a family outing – this is why I was so shocked at the spectacle that was put on! If these so-called “cheerleaders” are so absolutely necessary, please cover them up a bit more and cut out all the sexually suggestive "dance" moves! What a disgrace! If one goes to watch a rugby match, I really would like to be able to do just that! Watch the match and not have this constant irritation in my face the whole time!

It really takes so much away from the game and the players themselves! If one watches the Barclays Premier League, players run onto the field with young children in matching kit, both sides shake hands as well as those of the match officials – what a professional pleasure to watch. 

It is high time the men of this country stood together! Professional sportsmen, administrators, unions, businessmen, the media and government officials should take the stance that not only do they hold the women in their immediate lives with respect and in high regard, but the nations women as a whole!

Stop objectifying the women of our nation as mere commodities for consumption!

I would love to see SA rugby return to the professional outfit it once was and not the absolute circus it has become – so please take the smut and filth out of our sport!

I hate being a woman in South Africa! Everywhere you look, all this filth is in your face – on the shelves of supermarkets, on television (ETV being the absolute worst channel with their promotion and glamourising of pornography and prostitution!), magazines, newspapers and even our sport.  If anything, we as a nation have moved backwards! 

Come on men of South Africa! Set a higher standard!

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