Men are bad drivers: ruling

Men pose a higher risk than women when it comes to car insurance.

This is the finding of the Advertising Standards Authority, which made a ruling after two men cried sexism over a television advert for insurer 1st for Women.

The commercial, which was aired on e.tv and SABC, was criticised for depicting male drivers as "reckless" and "negligent".

The animated ad tells a "story" of a female and male driver.

The male driver hops into his car through the window and the female uses the driver's door.

The advert continues with the male spinning the car's wheels and crashing into a wall. The female drives off safely.

The advert ends with: "Men are a higher risk than women."

The complainants, Thono Ranthloa and Nhlanhla Moloi, said the ad was "sexist" and "perpetuates misconceptions" about men as "bad or irresponsible drivers".

Robyn Farrell, executive head of 1st for Women, said : " Our intention was to highlight, in a light-hearted and tongue-in-cheek manner, that men are a higher risk than women and sometimes do silly things - things that women would not normally do."