Kim's name rakes in $85m

What's a name worth?

In Kim Kardashian's case, $85-million.

That's how much the 33-year-old will earn for lending her name to the new iPhone app video game Kim Kardashian: Hollywood!

TMZ reports that this sum totals more than the Keeping Up with the Kardashians star's other ventures in the last year combined.

According to Bang Showbiz, the app sees players design their own celebrity and interact with the 33-year-old star's character and her friends.

The game is set to gross $200-million.