"Am I getting the boob job or am I putting the money away for retirement?" That, says Scott Field, FedGroup's head of finance and marketing, is the choice faced by many. Not only boob jobs, but also Botox, sun beds and a host of other vanity investments are often more popular than looking after your future wellbeing, according to Field.While researching the topic, Field said, he found too many pictures of little old men or little old ladies on swings and yachts and bicycles, happily pedalling out their last days.Jonathan Bain, creative partner at Bain and Bunkell, agrees that South African financial services groups have become enamoured of the American idea of a smiling, "outdoorsy" retired life."But our research has shown that people think of their future selves as complete strangers," said Bain.And they don't provide nearly enough for those strangers. Studies have shown that only 6% of South Africans are able to retire comfortably, said Field.That's why FedGroup went for the shock factor.What if you invested only in your face? What if your ample chest is not the right sort of capital?As part of the company's new retirement campaign it took out radio advertisements, billboards and front-page space in business dailies."Our brief was to establish the brand as being independently minded," says Bain.And their advertising was not targeted so much at the end-user as at decision-makers.In that age group, with the considerable disposable income at their disposal, many people are at the same crossroads: to Botox or not to Botox?Field hopes the image of cosmetic surgery gone wrong will stick in the back of the mind of those decision-makers.And FedGroup has invented a new word: "retiro-plasty"."We'll trademark it soon," said Field...