Rising Stars: Tweet dreams are made ...

10 July 2015 - 02:02 By Jadan McCullough

A hail Mary of a tweet from Jordi van Dyk to a South African music industry heavyweight with a link to a song he wrote propelled the singer-songwriter from obscurity into the creation of his band Yorke, the new fresh-faced indie darlings of the Durban music scene. The tweet got Van Dyk entered into the 2013 Converse ''Get Out of the Garage" competition, an initiative that provides a platform for local musicians to get their material heard by industry professionals in South Africa. He won, and as a result, Jordi and lifelong friend and drummer, Bryn Scott, were flown to Brooklyn, New York, where they recorded a track with Grammy-winning producer Matt Shane and then hopped the pond to perform to a crowd of takkie-squeaking Parisians.Wanting to capitalise on their momentum after returning home from Europe, Van Dyk and Scott enlisted the help of experienced band manager, Ryan ''Fray" Findlay (Gangs of Ballet, Crash Car Burn), who was quick to spot the potential. The duo added fellow Durbanites, guitarist Joel Kenrick and bassist Dean Wilkie, to the line-up, and - less than a year ago - Yorke was born. The name pays homage to Radiohead frontman Thom Yorke.The group has already been signed by Universal Music Publishing.Drawing from a host of different musical influences, from Coldplay to The Roots, the group is still in the process of experimenting with their sound to create something new and unique.''We're just past the beginning stage of our career and not quite where we want to be yet. It's a work in progress," says Van Dyk.But with the levels of maturity evident in his lyrics driving some impressive and original musical arrangements, this ''work in progress" is equivalent to other young bands' musical zenith.Van Dyk has an innate ability for song writing and the band displays the rare ability to work coherently to craft an idea into a song. Their songs are instantly catchy and are not so genre-specific as to be outdated when the inevitable wheel of fads rotates.At 24, Van Dyk understands the nuances and fickleness of the South African music industry and realises that a good tune sometimes isn't enough to get you noticed on a national level.''If you want to make a living as a musician in this country you need to get your name out there to generate a following of fans who will attend your shows and buy your albums. It's not only about the band - it's also about the brand."Yorke plans to release its first five-track EP early next year. Two singles have already been released, Goodbye Gravity and A Forest Fire, currently on rotation on 5FM. They recently returned from performing at The Great Escape music festival in Brighton, UK, where they played alongside industry heavyweights Alabama Shakes and Mew.Visit facebook.com/yorkeband and youtube.com/yorkeband...

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