Tebogo Ditshego is the CEO of Ditshego Investment Group and Ditshego Media, as well as the founder of Read a Book SA and the chairman of the South African Reading Foundation. The book that had the greatest impact on me was...In terms of my career, I've really enjoyed The Marketing Imagination by Theodore Levitt. He was a Harvard University Economics Professor who is considered the father of modern-day marketing.He mentions that the main purpose of business is to satisfy the customer, not to make a profit.I recommend it to friends/colleagues who...Are considering starting their own businesses and also organisations which are trying to become globally competitive.I still go back to it when...When I need guidance because it has historical business examples which are still relevant today.At the moment I'm reading...The New Korea: An inside look at South Korea's Economic Rise by Myung Oak Kim and Sam Jaffe.After I turned the last page my thoughts were...That it is possible for countries on the African continent to become globally competitive if we invest in education and become manufacturers, innovators and inventors.Could you sum it up in a few words?It highlights how South Korea went from being the poorest country in the world to the world's fifth-biggest economy in the space of 50 years. - Rea Khoabane..