Blessed are those who get paid to date. This is what Blesserfinder - the dating agency that facilitates hook-ups with rich men and women - has been preaching since its appearance online two weeks ago.The brainchild of a 38-year-old Johannesburg historian, who believes that the roots of marriage are not in love but in economics, Blesserfinder has attracted thousands of men and women who want to be blessed with fine dining, holidays and clothing, and have their rent and car instalments paid in exchange for a "hook-up" with a blesser."The word blesser is loosely used. There is no specific definition because one can 'bless' another with time or with money. What you are blessed with is not our concern," the agency's spokesman said yesterday.The agency's four "matchmakers" want to remain anonymous - their families are unaware of the free service they are offering to the more than 147000 men and women, aged between 25 and 34, who have contacted them via Facebook, Twitter and WhatsApp.Blesserfinder trended on Twitter at the weekend and received at least 3500 likes in just one night on Facebook.But it has also attracted critics after the agency's page was taken down on Saturday following complaints over its #MoralsMustFall campaign.The spokesman explained that "those against us were just preaching to us and telling us that we were going to burn in hell."We are saying morals must fall. People must live their lives as they see fit."The spokesman said some people were coming in as dating agents, and some as transactional agents."As we go along we will formulate how we want the agency to work. We are currently busy with an app. You add your details on the app. Your phone has a geolocator so you can tell who is in your area."You list your interests and search for what you are looking for in the next person. In this scenario you can specify that you want someone to pay your rent, for example, and in exchange you are willing to do A, B, C and D," the spokesman explained.He said blessers are first asked what they can offer."The understanding in most definitions is that it is monetary. We have had a chat with some of the blessers. They are not looking for sex. A lot of people assume it's transactional sex but it's not. Our blessers have the money to go to escort agencies for sex. They are looking for companionship."The agency offers its services to married, gay and transgender clients. But, overwhelmed by the numbers, it has only managed to make eight pairings...