South Africa's myriad cultures continue to feature in locally produced telenovelas with the addition of Sotho-centric Greed and Desire, which premiered on Mzansi Magic last night. The Bloemfontein-based drama focuses on the Makhetha family dynasty and the hidden, sometimes seedy elements of owning a successful hospitality chain.Reminiscent of the American series Empire, which looks at the Lyon family and their music record label, the storyline of Greed and Desire explores not only its title themes but the clash between traditional and modern culture.Bonngoe Makhetha, played by Peter Sephuma, is a modern businessman entrenched in his traditional Sotho roots. This is evident in the inclusion of a so-called "legacy room", where only the Makhetha family are allowed and ancestors are recognised while family business is being discussed.The patriarch is also seen donning traditional attire, over his business suit, at the beginning of the episode, further highlighting the theme.Film and television producer Kutlwano Ditsele said: "One could say that, right now, there is a surge in South Africa, even in music, in the sense of pride of South Africa's various cultures."Nhlanhla Thwala, a linguistics expert, said: "On the ground these cultural things have always been there, so society and the awareness of its cultures is not new, it is the comfort with which we embrace them, that has changed. No longer is it the case that you feel you have to worship at the tower of civilisation and Westernisation."..