SABC might be cooking its goose

06 July 2016 - 08:46 By LEONIE WAGNER

SABC viewers must brace themselves for a slew of locally produced talk and cooking shows starting this month.Last month, SABC boss Hlaudi Motsoeneng announced that his policy of 90% local content on the public broadcaster would be extended to television - and that South Africans would from this month see a "different" broadcaster.SABC3 has already begun introducing viewers to new content, including the late night talk show Larger Than Life with comedian Jason Goliath. Other shows still to premiere include Top Chef SA , Jou Ma Se Chef with Siv Ngesi, Cooking with Chris Smit and various talk shows such as Trending SA , Tween Talk Live and Real Talk .Media analyst Britta Reid said that, although there was a huge need for more local programmes, the current local roster was better suited to SABC1 and SABC2 because SABC3 focused on international entertainment.The new shows will either have viewers spoilt for choice or bored by the lack of variety, Reid said.Reid said that talk and cooking shows were relatively cheap to produce but appealed to only a limited audience."People were going to SABC3 for light-hearted international content. These [new show formats] are not wise. It might hasten audience departure to paid TV."Goliath, Ngesi, Khanyi Mbau, Phat Joe, Pabi Moloi and radio presenter Anele Mdodo are among the many local celebs who will host the SABC' s new shows.Motsoeneng said the SABC would try to promote young talent, such as former Generations actresses Sophie Ndaba and Winnie Ntshaba, Idols SA judge Somizi Mhlongo, Khanyi Mbau, Pearl Modiadie and Arthur Mafokate - a number of whom will debut as producers.Reid said: "The drive to open up the playing field and give people opportunities who don't necessarily have the expertise is a good move on an idealistic level but it's not a practical commercial move."Goliath did a decent job of promoting the SABC bouquet of new talk shows but his presentation did feel a little like an overlong advert.He will also have to master the art of balancing probing interviews with winning humour...

There’s never been a more important time to support independent media.

From World War 1 to present-day cosmopolitan South Africa and beyond, the Sunday Times has been a pillar in covering the stories that matter to you.

For just R80 you can become a premium member (digital access) and support a publication that has played an important political and social role in South Africa for over a century of Sundays. You can cancel anytime.

Already subscribed? Sign in below.



Questions or problems? Email helpdesk@timeslive.co.za or call 0860 52 52 00.