Men in 2016 associate success with a healthy work and life balance, committed personal relationships and constant self-improvement rather than material wealth or careers, a new study has shown.

Extensive research, conducted by Coach magazine and consumer agency Join the Dots, reveals the new man prefers to build his own identity in the modern age, spurning the temptation to imitate traits shown by previous generations.The study involved a focus group of 21 men aged between 22 and 59, as well as the contribution of more than 1000 men and women across Britain - each of whom was asked a series of questions about their lifestyle, ambitions and priorities.Among some revealing statistics, 86% of men agreed with the statement "what society expects of me as a man is changing", while 79% would be "open to changing their career if it meant they could spend more time with their family".In addition, 86% of those asked had begun physical exercise in the past five years.Researchers have dubbed this modern man the "alta-male", and cite it as an example of evolutionary progression from the traditional alpha male model."It felt like we had moved away from the alpha male, obsessed with preening and being number one, to a growing trend where men want a more balanced, well-rounded life," said Ed Needham, Coach's editor.Researchers argue that traditional masculinity - strength, toughness and career ambition, has been replaced by kindness, intelligence and empathy. ..