Tobacco companies fume over graphic cigarette warnings

17 August 2011 - 19:57 By Sapa-dpa
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Several major US cigarette manufacturers have filed suit against graphic photographic warnings that the government will require on all packaging beginning next year.

Tobacco giants RJ Reynolds Tobacco Co, Commonwealth Brands, Lorillard Inc and Liggett Group LLC filed suit against the US Food and Drug Administration to block the regulation.

They claim the move violates their constitutional rights by forcing them to disseminate the government's anti-smoking message.

Tobacco companies will be required to display one of nine approved color warning graphics on all cigarette packages and advertisements, health officials announced in June.

The new warning labels will feature images of rotten teeth, lesions on a user's lip, diseased lungs and even a dead body. The requirement will be effective in September 2012.

("The notion that the government can require those who manufacture a lawful product to emblazon half of its package with pictures and words admittedly drafted to persuade the public not to purchase that product cannot withstand constitutional scrutiny," said lawyer Floyd Abrams, who is representing Lorillard, which makes Newport cigarettes and other brands.)

The graphics are the first major change in cigarette warnings in over 25 years. Packages currently contain a written warning of potential health consequences.

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