America, land of the GMO-free salt

GMO-free branding has taken off in the US - even for products that actually don't contain any genes.

Salt is mostly sodium chloride, and it would be pretty dodgy if there was any DNA in it at all, but that hasn't stopped Texas-based Evolution Salt Co. advertising that if there is any DNA in there, it is most definitely not genetically modified, according to the Smithsonian.

Hayden Nasir, the company's owner, told media that the label was a marketing ploy as he believed if it “doesn’t say non-GMO on it, chances are somebody will bypass that.”

The funny thing is, while sales of GMO-free foods have rocketed in the US recently, there isn't really that much food that is genetically modified even if it does have genes.

America's department of agriculture only allows genetically modified soybeans, corn, alfalfa, papaya, canola, cotton, sugar beets and summer squash - and most of those end up in animal feed or vegetable oils.