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Sat Aug 02 08:36:48 SAST 2014

Mummy porn selling fast and furious in SA

JACKIE MAY | 20 June, 2012 00:07
A young couple walks while holding hands under a bridge in central Seoul. File photo.
Image by: LEE JAE-WON / REUTERS

INTEREST in erotic romance, or "mummy porn" as it has been dubbed, is growing uncontrollably in South Africa.

The trilogy Fifty Shades of Grey, Fifty Shades Darker, and Fifty Shades Freed, by English mother of two Erika Mitchell, 49, has been dominating book sales.

This week, the books were at number one, two and four on Exclusive Books' bestseller list. Former Springbok coach Peter de Villiers' Politically Incorrect was in third place.

Lyn Riesnik, of local distributors Random House Struik, said: "We have sold 30000 of the Fifty Shades of Grey trilogy to book stores since mid-April. These books are gathering momentum and we cannot keep up with the [demand] - as stock comes in, it goes out".

Adult fiction is regarded as a bestseller in South Africa if it sells more than 5000 copies, according to Penguin Books, publishers of the local Spudnovels. About 500000 copies of the three Spud books have been sold.

Ten million copies of the Fifty Shades trilogy have been sold around the world and the books are topping bestseller lists on both sides of the Atlantic. Sales of the first instalment this week outstripped those of the Harry Potter series in the UK.

Fifty Shades of Grey is, according to the Daily Mail, the fastest-selling paperback yet, beating even The Da Vinci Code.

Mitchell, who wrote the trilogy under the pen name EL James, describes her books as "romantic fantasy" stories that offer women a "holiday from their husbands".

They tell of a submissive-dominant relationship between a sexually inexperienced female university student and a successful businessman.

Graphic descriptions of their sexual exploits, including whipping, are scattered through the first book.

Yesterday, local author Margie Orford tweeted her opinion of the latest publishing phenomenon: "a virgin + a billionaire + millions of frustrated book club ladies with boring husbands and credit cards = 50 SHADES OF GREY SUPER SALES".

British writer Amy Dawson says: "Whatever it is that so many readers find so titillating about EL James's rompathon, it's certainly not the quality of her prose."

Universal Pictures has secured the film rights to the erotic trilogy.

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Sat Aug 02 08:36:48 SAST 2014 ::