Moms behaving badly

07 May 2015 - 02:20 By Staff reporter

Never mind the roses and fluffy gowns. What mothers really want to make them feel special is ... an affair. AshleyMadison.com says the number of women signing up to its dating site for cheats will surge the day after Mother's Day.Based on the past five years, it expects a 500% increase in female signups on Monday."We often say that Hallmark holidays, like Mother's Day, are not as important as they're made out to be but, based on the data we've seen over the past five years, we know that to be false, at least in terms of infidelity," says Noel Biderman, founder and CEO of AshleyMadison.com."Over the past few years the fastest-growing demographic on our site has been women between the ages of 30 and 45, who are now practically on a par with men in the same age range in terms of membership. And no single day each year drives as many women to our site as Mother's Day."AshleyMadison.com, whose tagline is "Life is short. Have an affair", gives the following increases in membership requests from women the day after Mother's Day:2014: 442% increase in women signing up, 403% daily increase in overall sign-ups;2013: 313% increase in female sign-ups, 288% increase overall;2012: 303% increase in women signing up, 242% overall;2011: 262% and 211% overall; and2010: 214% increase in female sign-ups, 183% overall."It's a common misconception that women are the more faithful sex," says Biderman. "Women have made great political, social and economic achievements that have helped level the playing field in many aspects of life, including relationships - and infidelity." ..

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