Businessman and founder of cosmetics company Black Like Me, Herman Mashaba, is the man whose face is likely to be on DA election posters in Johannesburg next year after he announced he was running for mayor. The decision represents an about-face for Mashaba, who earlier this year said he would not contest the post and would focus on fundraising instead.Sources say the opposition party pushed hard for months to get Mashaba to change his mind.Until now the race to be the DA mayoral candidate in the city has been wide open, with Wits University academic Rabelani Dagada, South Gauteng DA regional chairman Khume Ramulifho and MPs Makashule Gana, Heinrich Volmink and Gordon Mackay, all rumoured to have been approached.The selected candidate will only be named next month, but party insiders say Mashaba is a shoo-in.Announcing his candidacy yesterday, Mashaba said he had changed his mind about standing after watching the economy "getting destroyed on a daily basis".Sources said DA leader Mmusi Maimane, MP Ian Ollis and Gauteng MPL Mike Moriarty were instrumental in getting him to change his mind, but Mashaba was only convinced after seeing focus-group results.Mashaba observed focus groups where voters were asked whether they would vote for him. The response was so overwhelmingly positive he agreed to stand, DA sources said.Asked yesterday about the DA's chances of winning Johannesburg, Mashaba was upbeat."The focus must be on winning outright and I think we stand a very good chance."The level of bad administration and corruption calls on all South Africans to stand up and do something about it," said the former chairman of the Free Market Foundation.Asked for his views on BEE and affirmative action legislation, Mashaba said although those were dealt with at a national level, he believed that the "sooner we do away with them the better".He said the poor would not benefit from an economy skewed by racial laws...