The fight to see which burger joint has the best meat sandwiches is fiercer than a group of Sandtonites battling for the last Louis Vuitton bag on Black Friday. Everywhere you look someone is offering a pound, or slightly less, of flesh that is lovingly embraced by wheat and assorted toppings. The Great Burger Company in Illovo has made deciding which peddler of carbohydrate-loaded goodness is most deserving of your money that much harder.Using the increasingly popular method of allowing customers to either create their own burger or pick from a preselected list, The Great Burger Company has taken the idea of fast food and given it a gourmet twist. Unlike many of their competitors GBC do home deliveries.The Illovo branch is as casual and comforting as the food they serve. The faux American rock 'n' roll vibe that many burger joints try to harness is pleasantly toned down.GBC is part of a growing number of wholesome restaurants proving that food doesn't always have to be trendy to be delicious.If The Great Burger Company were a person, it would be one of those slightly portly chaps wearing socks, slops and a food stained shirt, with a carefree smile that says: "All is good with the world".The Great Burger Company in Illovo is open from Monday to Sunday from 11am. For more information visit www.greatburgers.co.zaThe lowdownWhat to EatThe carpaccio. Kidding! Obviously a burger - the sliders are the best option for people whose stomachs can't accommodate a horse.Who to BringYour younger sister the day after she finishes exams or anyone you feel comfortable with.How MuchRoughly R200 if two people are going to have only one drink - but honestly, who does that?If GBC was a song it would be ...Born in The USA by Bruce Springsteen...