Street Wear: A fix for sneakerheads

25 May 2016 - 09:57 By Rea Khoabane

Sneakers were designed primarily for sport, but over the years we've seen their popularity grow.Locals Tebogo Mogola and Zaid Osman are tapping into the scene by creating South Africa's biggest sneaker movement, Sneakers Exchange.Mogola says they came up with the Sneakers Exchange idea because of the dearth of events for "sneakerheads" in the country."The events serve as a networking platform for people from all walks of life who are passionate about sneakers," Mogola says.As well as a day-long exchange - where enthusiasts buy, sell and trade sneaker brands - the event is also infused with hip-hop.At the last Sneakers Exchange, which took place in Johannesburg, AKA, Reason, Nomuzi and Mashayabhuque performed."We made sure all the performers were sneakerheads too," says Mogola.There are a number of sneaker-related events throughout the day like custom- painting your ''kicks", tattooing, watching basketball, and old-school arcade games so you can ditch your Playstation for a few hours.But the event isn't only for die-hard sneaker lovers, says Mogola."The events are open to all ages with live performances all day to keep guests entertained."Mogola says the aim of the event is to give a platform to local brands and at the same time offer sneakerheads a cultural experience.The next Sneakers Exchange takes place in Cape Town on Saturday at Zip Zap next to Art Scape, R60 entry...

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