Cashtime threatens to sue as they crack down on rampant piracy and 'fake promotions'

Cashtime bosses are spitting mad after a series of moves they say are exploiting their brand.

Speaking to TMG Entertainment on Monday, Cashtime Life CEO Thabiso Khati said that the company has had enough of people pirating their music and dodgy event promoters exploiting the company's brand, insisting that they will soon be taking legal action against them if they do not stop.

He said that their "frustration is down to a number of things", but that the company has grown tired of event promoters who use the company's logo to promote their events.

"Music promoters will book one of our artists and then use our logo on their flyers or to promote their event, giving the impression that the event might be a Cashtime event. We are asking them to stop," Thabiso said.

He said that the entertainment industry has been lax in addressing the problem but that from now on the company would not hesitate to serve legal letters on people they found to not be using the company's logo properly.

He also issued a warning on his Twitter page on Monday.

Stop using our logo on shit that has nothing to do with us. About to start serving niggas with lawyer letters. #FuckYouPayMe

— Thabiso (@Thabiso) August 8, 2016

But that's not the end of their troubles.

Thabiso also revealed that the company is still battling merchandise piracy, which caused them to stop production of their Cashtime clothing line, and said that they are working with authorities to try identify and crack down on distributors of fake merchandise.

"The piracy is not stopping and it's a highly organised business. We are trying everything that we can to stop it," he said.

• Cashtime try again with new Ma-E clothing rangeMonths after popular entertainment company Cashtime Life decided to pull their clothing range from the streets‚ they have returned to stores with a brand new range for their artist Ma-E. 

The company changed its merchandise strategy earlier this year, deciding to release clothing branded by their artists instead of the company. Speaking to TMG Entertainment in May, Cashtime rapper Ma-E explained how piracy had hurt the company.

“It hurts to see a brand that we work so hard to make cool and relevant being faked and sold on platforms where you know you don't want to see your brand being sold. This means the quality of the brand is being compromised‚” he said.