'We're not just making empty noise #DataMustFall' - Tbo Touch's stern warning

Radio personality and businessman Tbo Touch has waged war against the exorbitant data costs in SA in the form of the #DataMustFall social media campaign.

The campaign, which has been spearheaded by Touch, has trended on social media over the past 24 hours.

Speaking to TMG Entertainment on Thursday morning, Touch said that the campaign started after the challenges of young people, especially students, were limited to accessing information because of high data costs. Touch explained that young people are "always broke" and can't afford the incredibly high costs.

"Young people should be able to enjoy the benefits of e-learning by downloading textbooks online or catching up on a lecture on Youtube, but they can't do that because everything revolves around data and wifi," Touch said.

The radio personality explained that before he decided to go public with the campaign on Wednesday afternoon, he was already having conversations with people about how costs could be reduced.

• All networks have 30 days to make a change #datamustfall, says Tbo TouchOutspoken radio personality and businessman Tbo Touch is at the forefront of the #DataMustFall campaign which has taken over social media on Thursday morning.  

"Voice calls today are irrelevant, everything revolves around data yet the pricing structure in South Africa is based on when people started using data years ago," Touch said.

The outspoken radio jock has given network systems 30 days to make a change.

"I have already reached out to the chairman of Icasa and will be meeting with him soon. If networks don't make a change we have plans in place to come up with an alternative network," Touch added.

As the social media campaign continues to gain momentum, Touch has called on people to join forces and stand united in this fight.

#DataMustFall Let's bring the price down. This will enable every student to access textbooks online for those who can't afford it, stream lectures," Touch said.