He spent time learning about the foods enjoyed by different cultures he grew up around — and became aware of how many people struggled to find quality protein.
The company’s solution was to can chicken necks and feet, one of SA’s most popular street foods.
“Ultimately we decided to develop a unique canned product. Our product offers the benefits of not needing to be frozen or cooked. “It's a simple heat and eat product,” he said.
Drake, aged 26, said he pursued the walkie-talkie business with his grandfather in 2017 but after launching their first commercially approved product at the beginning of 2020, his grandfather died.
“The unexpected passing of my business partner, investor, life coach, mentor, and beloved grandfather was, and has since been, by far the most difficult challenge that I've had,” Drake said.
He said things turned around in February this year when he was approached by the Shoprite Group, and agreed on a three-year exclusive deal to supply the retailer.
“As a small-business owner, my very first engagement with formal retail in the corporate space has been an absolute honour and great privilege. Working under the guidance of the Shoprite team, they haven’t just had a significant impact on the future of our small business, but rather Shoprite has become the future on which the existence of our business is now based,” he said.