Louis Vuitton's new advertising campaign has garnered headlines for the casting of a virtual character. Lightning - the heroic, pink-haired figure in cult game Final Fantasy - was given a high-fashion makeover for her first modelling assignment, entering the Louis Vuitton galaxy and blurring the boundaries between reality and make-believe.Vuitton creative director Nicolas Ghesquière rationalised the unusual decision by explaining that the collection that Lightning models was predominantly inspired by video games."She's the perfect avatar for a global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life," said the Frenchman."She is also the symbol of new pictorial processes. How can you create an image that goes beyond the classic principles of photography and design? Lightning heralds a new era of expression."Lightning spoke about crossing over worlds. Some die-hard Final Fantasy fans may be up in arms that video game publisher Square Enix has allowed its heroine to be modelling for a fashion house, but the character says she ''feels" nothing but pride.She said: ''My clothes were nothing more than armour to stay alive; 'dressing up' was a concept I've never had. Perhaps that makes me an unseemly choice as ambassador. But this experience has opened my eyes. Fashion isn't something you're taught or given, it comes from your own taste and your own choices. It displays the essence of who you are."©The Daily Telegraph..