Striding around the gym he built in his grandmother's backyard, bodybuilding champion Tumi Masite recalls the day Arnold Schwarzenegger's former trainer paid him a visit. Reg Park had heard about Masite during a trip to South Africa a decade ago and offered him advice that helped the bodybuilder win championships.Now Masite wants to give other poor South Africans a chance to lead a healthier - and more prosperous - life."My dream became to reach out to the disadvantaged communities," Masite said, gesturing to a rubbish-strewn street in Alexandra, where men sit swigging beer and smoking cigarettes."A lot of black people lack basic education about a healthy lifestyle. Lots of people are not working. Ikasi Gym is here for the people."Masite still works out in the courtyard of his family home in Alexandra, but much of the property has been converted into a gym, packed with locals lifting weights, riding exercise bikes and punching boxing bags.He has opened two more of his Ikasi Gym branches and plans to expand further.His goal is to bring exercise to South Africans who can't afford nearly R900 a month at upmarket gym chains. Masite's 350 members pay R100 a month.He believes he can succeed because he can offer more than just training and a place to work out.Ikasi Gym is helping about 50 people recover from strokes. Masite also trains youngsters who have had run-ins with the law or drug problems."We are about community. We know each other. Sometimes I use money from my pocket to help people."Fitness is big business in South Africa. Richard Branson's Virgin Active has more than 100 branches and Virgin Active RED opened in 2014, a sign of the market Masite hopes to target.Ikasi Gym is the sort of business President Jacob Zuma's administration hopes will thrive.South Africa, however, has one of the highest SME failure rates in the world. Red tape, the lack of access to finance and skills shortages stifle entrepreneurship.Masite and his colleagues feel they have been ignored by the ruling ANC, even though the party relies on the support of poor townships like Alexandra."We need government to come and put hands into this gym and see how we're doing good things for the community," said Ikasi's boxing trainer, Richard Khunou, 35, as dozens of children gather to watch him spar. ..