Last week, Koos Groenewald, one half of the creative duo Jånå + Køøs, put on the world's first Instagram auction: #Awks.
Groenewald describes his work as " cute meets crude".
It's his free-flowing style coupled with his signature cheeky humour that makes his artworks so sought after.
Said Groenewald: ''I suppose many of the scenarios are based on small human insights of our everyday lives, and much of that happens with phones in our hands.
"I love Instagram because there are no rules. [You can] do whatever you like, except post nipples, of course."
The innovative idea to sell the works on Instagram came about when Groenewald found himself relatively incapacitated after a motorbike accident.
After joking that perhaps he would use Instagram to sell the works directly, he realised that it could actually work.
And work it did.
The showstopper on the night was #bearwithus, which was sold for R4000.
If you like what you see and missed out on the action, you can follow @koooooos on Instagram and commission your own original illustrative artwork.