Terror of Cape Flats kids - in 30 seconds

18 February 2016 - 02:40 By Aphiwe Deklerk

Created by Community Action for a Safer Environment and Saatchi & Saatchi SA, the commercial was launched yesterday and is on YouTube.Case is a charity organisation that works with people affected by violence.Case spokesman Carmelita Prins said the 30-second advert would be flighted on DStv channels, including M-Net, Vuzu, Channel O and M-Net Action Plus, for the first time tomorrow night.It is expected to be aired in various slots until the end of next month."We [want to] create awareness about the violence in our society that is not only affecting our adults but also our young children," said Prins.She said the advert was intended to create awareness around all forms of violence, including gang violence and child abuse.In it, a boy is sitting on a couch. There is shouting and the sound of someone being assaulted. It appears as if he is watching a violent movie.But when you see the television, it is not switched on and the boy's tearful face is reflected in the screen. It becomes clear the noise is coming from people inside the house. Then a gunshot is heard.A voice-over says: "For children from the Cape Flats, violence is real. Don't let it shape their future."..

There’s never been a more important time to support independent media.

From World War 1 to present-day cosmopolitan South Africa and beyond, the Sunday Times has been a pillar in covering the stories that matter to you.

For just R80 you can become a premium member (digital access) and support a publication that has played an important political and social role in South Africa for over a century of Sundays. You can cancel anytime.

Already subscribed? Sign in below.



Questions or problems? Email helpdesk@timeslive.co.za or call 0860 52 52 00.