After nine years of preparation the Hector Pieterson clothing brand was launched this year and featured at SA Fashion Week, in April, merging politics and fashion.
"I thought about it and said why not come up with a brand with his name on it when I saw people were wearing Ché Guevara T-shirts. So why not have a brand with the name of a person who has made a mark in South Africa," said Zuza Mbatha, one of the founders of the label.
Pieterson, 13, was shot dead by apartheid police. A picture of his body being carried away from the scene of the violence during the 1976 Soweto riots has become symbolic of the uprising.
The picture is not shown on the clothing because it is copyrighted.
Instead, the items bear his name or "1976".
The men's and women's clothing is designed by Pieterson's sister Sina Molefi, a co-founder of the brand. It will be sold at the Hector Pieterson Museum in Soweto.
A range of shoes, eyewear and other cosmetics is planned.
"W hen I was still studying my mother said I could start the brand and it was a dream come true to honour my brother," said Molefi.
"The [Hector Pieterson] brand is about uplifting a name and making it resonate with the young through fashion," said Mbatha.
Sales proceeds will go to the Hector Pieterson Foundation, which is to be launched later this year.
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