Ever felt torn between keeping your eyes glued to the game or taking to Twitter to tell the world what you think of the ref's latest bad call?
Well, if you're sitting on this particular couch, you can indulge your social media cravings without even taking your eyes off the screen.
The sofa, "the world's first ever tweeting couch", was launched by internet service provider MWEB in Cape Town yesterday.
When printed cushions from the 2.1m-long couch are squeezed or tossed into the air, tweets are generated.
The tweets are printed on the cushions and include "#Laduma!" or "#GoHomeRef!"and appear under the couch's twitter handle, @MWEB-TweetSeat.
"The beauty of the #MWEBTweetSeat is viewers can now multitask, and what better way to express your joy or dissatisfaction with a team by tossing a cushion into the air," said Carolyn Holgate, of MWEB Connect.