How space-junkie billionaires are taking fashion to new heights

Branson has Under Armour on board for spacesuits, Bezos is going casual and Musk has Hollywood big gun on call

Richard Branson and his Unity 22 team.
Richard Branson and his Unity 22 team. (Instagram)

Under Armour has fast-tracked sports apparel on many a competitive field and now it’s looking to outer space.

The brand was tapped for spacesuits by billionaire UK businessman Richard Branson, who became the first person to launch his own rocket into space. Unity 22’s maiden flight at the weekend will usher in plans for the Virgin travel group to offer space travel to the public in 2022.

So, what do they look like?

The Virgin Galactic spacesuits are available in navy and blue colourways that were modelled on Star Trek costumes, according to the UK Independent.

The newspaper also reported that the suits are said to have been inspired by athleisure wear and will be “something one could wear while grocery shopping or working from home”.

Branson is not the only billionaire taking sartorial flair to new heights.

South African-born tech giant Elon Musk will see his SpaceX craft take flight this month and while his suits are more traditional astronautically, he approached Hollywood’s Jose Fernandez.  The costume designer has created pieces for blockbusters including Men in Black, Planet of the Apes and After Earth.

Jeff Bezos took a page from Branson’s book for his Blue Origin space project.

Trailing behind the others, the US billionaire’s jumpsuits have not been officiated since conceptual footage was revealed on YouTube, but they are also more casual.

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