Heads are sure to roll as Musk’s unique management style and Twitter collide

Musk’s acrimonious Twitter bid heads for business school case study immortalisation

09 October 2022 - 17:52 By Andres Gonzalez, Svea Herbst-Bayliss and David Randall

Elon Musk’s $44bn (R792bn) Twitter takeover saga comes with all the drama necessary to be immortalised in case studies for future captains of industry, as the tycoon’s on-off pursuit of the social media platform and unique management style make for a union like no other...

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