Honda to launch new EV brand in China next year

14 October 2021 - 12:17 By Reuters
The e:NP1 will be one of the first electrified e:N Series vehicles to be made available in China.
The e:NP1 will be one of the first electrified e:N Series vehicles to be made available in China.
Image: Honda

Japan's Honda Motor will launch a new electric vehicle brand in China next year, it said on Wednesday, and will only launch battery electric, hydrogen fuel-cell or petrol-electric hybrid vehicles there from 2030.

Known for its fuel-efficient internal-combustion engines, Honda sold over 1.6-million vehicles in China last year.

The new brand will be called “e:N Series” and it plans to roll out 10 models with partners GAC and Dongfeng Motor over the next five years, Honda said.

Its two joint ventures, GAC-Honda and Dongfeng-Honda, plan to build new EV-only assembly plants that are expected to begin production in 2024.

The planned new models will use a new vehicle operating system and are being developed based on an auto product platform designed for electric vehicles.

Honda will set up an e:N Series section in all its existing retail stores.

Over time, Honda also plans to set up dedicated e:N Series retail stores but did not provide detail on that plan.

Honda has roughly 1,200 Honda brand stores currently.

China's sales for electric, plug-in hybrid and hydrogen fuel-cell vehicles are expected to reach three-million this year, the China Association of Automobile Manufacturers said on Tuesday.

Honda will continue to sell existing petrol-powered models even after 2030, it said. 


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