Frequent travellers to Europe will know Pylones, the go-to shop for interesting gifts for the family.With covetable novelties, Pylones, established in Paris in 1985, launched its first shop in Johannesburg last week. Barry Berman, one of the owners, tells Andrea Nagel what it's all about.What do you sell?Pylones is a troublemaker with gifts - shakes them up, reinvents them, and colours them.Where is it?Sandton City in Johannesburg and the V&A Waterfront in Cape Town. A third store will open in Midrand's Mall of Africa next month.Why this address?Pylones has more than 150 flagship stores, all located in the best malls.Special features of the shop?Each Pylones store is designed in Paris by a team of architects. Inside are lines, stripes of colour, that allow our objects to sit in a row. A unique concept is tailored to each store to showcase all the colours and lights.What do you love about the brand?It's always offering something fresh and new. There are 25 designers working on new objects every day, so every time you walk into a Pylones store you'll find something you've never seen before.The story behind the name?The name comes from an electricity pylon - a pylon spreads and connects - this is the aim of Pylones, to share and extend its unique gifts around the globe.History of the product?Pylones was established in Paris in 1985 by Jacques Guillemet and is still owned by the founding family. There are more than 700 employees globally. Pylones has 150 flagship stores and supplies more than 25000 independent stores globally.Where are the gifts made?In France and China.How did you become involved in this business?I saw the brand overseas and knew that South Africa needed something new in the gifting space, so I contacted the president of the company, who gave me a chance to secure some locations and introduce the brand to our market.What do you recommend?The matching kitchen brush and soap dispenser, the fish pen, the glasses case, the poodle soap dish, cappuccino cup stack, cellphone cover, microfibre cloth, salad servers and iPad cover, to mention only a few.The soundtrack in the shop?Contemporary music.Describe the shop in a sentence.Unique colourful gifts with more than 2500 items for the kitchen, home, travel and office...