Cash comfort of strangers

29 August 2016 - 09:11 By KATHARINE CHILD

Every publisher that quadriplegic Tracy Todd approached with her autobiography rejected it, saying only memoirs of famous people sell in South Africa. But it took Todd only 16 days to raise the R100,000 needed to publish her book - one of the fastest and most successful crowd-funding campaigns local donations website Thundafund has seen.According to Subhas Shah, chief operating officer of Thundafund, the only other campaign to reach the R100,000 mark as quickly was also a book project.In just six weeks ordinary South Africans donated R173,000 for the publication of a book teaching Zulu to English-speaking children.Now Todd's book - Brave Lotus Flower Rides the Dragon - has reached R100,000 in a third of that time.With the crowd-funded money now more than what was requested at R108,000, her book will be in mainstream bookshops by February.The title gives a nod to the computer software named Dragon NaturallySpeaking which Todd uses to write without hands.In her book, she details everything from love and sex as a quadriplegic to what it was like raising a child as a wheelchair-bound mother while receiving 24-hour care after an accident 18 years ago.In 1998, the active runner and mother of a 10-month-old,was left completely paralysed by a car accident.Her husband left her a year after the accident and took the child with him after winning sole custody of their son."This is one of my sore points," Todd said.Despite the custody decision, she was very involved with her son's life. He is now in matric."The blessing is he didn't know me any different. I was just mom to him," she said.Over the years, Thundafund has raised about R7.2-million for 225 projects, with about 8000 backers, Shah said.He said at least 35% of projects fail to reach a "tipping point" - which is raising the minimum required funds in a third to half the designated time. Where campaigns fail to reach that threshold, money is returned to donors and the plans are shelved.Thundafund gets 5% commission from NGOs and 7% from individuals and businesses whose projects are successful and raise a minimum amount required.The largest amount raised was R555,000 to upgrade the interior of The Labia Theatre, an historic independent cinema in Cape Town. The theatre had hoped to raise R2-million for the restoration.Some projects raise almost nothing - Dakota Hathaway (not her real name) aimed to raise R100,000 to publish a book titled Get paid for your sex or don't do it at all but her project got nothing...

There’s never been a more important time to support independent media.

From World War 1 to present-day cosmopolitan South Africa and beyond, the Sunday Times has been a pillar in covering the stories that matter to you.

For just R80 you can become a premium member (digital access) and support a publication that has played an important political and social role in South Africa for over a century of Sundays. You can cancel anytime.

Already subscribed? Sign in below.



Questions or problems? Email helpdesk@timeslive.co.za or call 0860 52 52 00.