Burger King UK lambasted for 'sexist' Women's Day tweet
Burger King in the UK has been slammed for their “Women belong in the kitchen” tweet on International Women's Day.
The burger franchise later explained the thinking behind the initial tweet and apologised for it: “We hear you. We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time.”
this is so embarrassing for them pic.twitter.com/GY10miuaA1
— 『 l i v 』| ☁️🌙 (@iiiDonutology) March 8, 2021
On March 8 the world celebrated International Women's Day to commemorate the cultural, political, and socioeconomic achievements of women.
This day marks women's rights movements across the world, bringing under the spotlight issues women face on a daily basis, such as gender equality, reproductive rights, and violence against women.
This celebration serves to help forge positive change for women globally, so when Burger King's tweet hit the social media streets it certainly did not sit well.
We hear you. We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time.
— Burger King (@BurgerKingUK) March 8, 2021
We decided to delete the original tweet after our apology. It was brought to our attention that there were abusive comments in the thread and we don't want to leave the space open for that.
— Burger King (@BurgerKingUK) March 8, 2021
Male CCs speaking against what Burger King said or noticing that it’s international women’s day isn’t ending misogyny
— sam/josie (check pinned) (@elytragogy) March 8, 2021
it’s important they tweet out about it but make sure you’re uplifting women’s voices today
misogyny is a daily struggle and it won’t be ended over a tweet
/nm