'The Don not Mickey Mouse'

Don Bradman will not become the Mickey Mouse of cricket, after a legal settlement over the use of the legendary Australian's name.

Bradman's son John said he feared that his father was being turned into a "brand name like Mickey Mouse".

Executors of the Bradman estate accused law firm Allens Arthur Robinson - responsible for managing the "intellectual property" of his name and image - of negligence in allowing him to be "exploited" by the Bradman Foundation.

In 2005 the foundation licensed an Australian food company to market "Bradman" chocolate chip cookies in India.

At the time, the family described Bradman as "a loved and missed family member, not a brand name like Mickey Mouse".

The Adelaide Advertiser newspaper said lawyers for the Bradman family and Allens Arthur Robinson reached a confidential out-of-court agreement yesterday.

"This has been a long-running matter which has been very important to the Bradman family and we are very pleased with the outcome," John Bradman said.

Bradman, widely considered the greatest cricketer of all time, retired in 1948. He died over a decade ago aged 92.