Oh brother! Advertising regulator rejects 'Vaping Saves Lives' claims

Vaping is 'safer than cigarettes' but should not be shown to be 'safe', says ARB

25 July 2023 - 21:15 By GILL GIFFORD

An e-cigarette marketing campaign titled “Vaping Saves Lives” has been found to be misleading and the advertising industry has been instructed not to run any promotions under that banner. ..

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