Skeem Saam's Cornet Mamabolo has had it with celebs and their 'brands'

Popular Skeem Saam actor Cornet Mamabolo is "concerned" at the state of the SA entertainment industry and celebs who believe that their brand is too precious to be soiled by lesser people.

The actor, best known for his role as Thabo 'Tbose' Maputla on the popular SABC 1 drama, took to Instagram  to take shots at these celebs, labelling their behaviour as "nonsense."

"People often say 'I've worked hard for my brand to be where it is now. I can't compromise it like that'. Then others say, 'My brand does not allow me to do that' or it even goes to a point where they say 'I can't post that or post about that, I've worked for years to just show the world how I was,'" he explained.

Cornet observed that their behaviour often leads to them cutting time, and sometimes even ties, with their friends and family, for the good of their brand.

"It leads others to be ashamed of their own family/friends. For petty reasons like they can't dress well, they do not have 'elite' accent (if there is such). It goes to a point where they can't go to their friend's ceremonies because 'it does not speak to their brand' MATSHILA FELA," he wrote angrily.

He went on to say that a person's identity changes when they adopt such behaviour and asked if it's really worth losing so much to maintain their superiority complex.

"Is it really worth it to change how you speak, dress, or even cut some bonds in your family because of a 'brand' ? Then suddenly motho ore yena he/she can't spent more than 2 days at home or where he/she comes from because it will make his/her brand too accessible. I mean really now? So people have converted into walking products now? They can't be sold or seen at some places with some people? If this 'brand' thing is gonna get us to do such crazy things then may we redefine it please," he wrote.