WATCH: This Spike Jonez-directed perfume ad is such a joy!

30 August 2016 - 20:04 By TMG Entertainment
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Replete with laser beams and statue-licking, Spike Jonez' latest work, a riveting commercial for the perfume Kenzo World, can simply be described as a distinctive short film.

Starring model and actress Margaret Qualley, the ad turns the tradition of high-style perfume commercials on its head, with the help of Spike.

The short film begins with Margaret, as a young socialite, seated at a gala event, where she struggles to feign interest in a conventional speech before heading to the hallways of the empty building for an impromptu dance session.

To the beat of an upbeat soundtrack, Margaret contorts her face and body with a decidedly raw, and at times, maniacal cheek that is both immediate and aspirational.

Costumed in a green gown, the actress dances her way out of her conventional surroundings and into an atmosphere of her own making.

Watch this insane clip below:

 

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