The Kwid is also outperforming the Go in the new vehicle sales stakes. “It sold 634 units in May and a whopping 1,056 in June, versus the Go’s 409 in May and 723 in June,” says Jacobson.
According to Jacobson, the Kwid’s good looks are the reason it outperforms the Go in sales and resale value. “It really is a great-looking vehicle. The millennials love it.”
The Go, on the other hand, isn’t quite the beauty star. “Yes, it is a solid package, especially since it gained safety features. Furthermore, it was recently named the most cost-effective vehicle to service or repair in the city cars and entry-level category of the 2019 AA Kinsey report.
“But it doesn’t appeal to younger buyers quite as strongly as the Kwid. And, even though auction buyers are made up of all ages, there is always more hype and excitement when a Kwid comes under the hammer,” he says.
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