The new business is being backed by funders in the United Arab Emirates.
The Prim8 will apparently make use of a 1.5-litre petrol engine developing 87kW and drives the front wheels through either a five-speed manual or CVT transmission. The target is to offer the fully equipped top model at between R180,000 and R200,000.
The specification of the top model is said to include keyless entry, seven-inch touchscreen, Bluetooth, satnav, reversing camera, cruise control, parking sensors, audio system, air conditioning, four airbags, electronic stability control, ABS brakes and tyre pressure monitoring. A three-year warranty will also form part of the package.
Mureza also has plans to build a half-ton bakkie, sedan and high-riding mini-SUV.