Size does really matter

Forget using a tape measure, if you really want to find out your clothes size, there is the 3D body scanner.

Woolworths has asked women and men to become part of a national sizing survey and the retailer is using a "state-of-the-art" scanner that has previously been employed by Levi's , Marks & Spencer and Target in campaigns around the world .

Utilising radio wave technology, the scanner collects about 200000 data points after a person stands in the booth for just 15 seconds.

Participants receive a printout of their recommended Woolworths clothing sizes.

Project manager and Woolworths technical manager of women's wear Adele Pnematicatos said: "South Africa has one of the most diverse populations in the world and measuring real people will help us determine the best fit."

The retailer aims to measure at least 6000 people. It has already held demonstrations in Gateway in Durban and Sandton City in Johannesburg and will next carry out demonstrations in Canal Walk in Cape Town from Wednesday to March 9.

Robyn Saul, a freelance graphic designer from Illovo, was one of about 2000 people who were measured during the Sandton leg of the survey between February 26 and yesterday.

"I was surprised to learn that I have been wearing pants that are a size bigger and while I would love to get into their recommended size - 10 - it just won't go past my legs," she said, adding that knowing her size would make shopping easier.

Bryanston training facilitator Mandisa Qongqo was taken aback by her results.

"I was not quite expecting it because I'm wearing Woolies pants right now and they are a size smaller than what [the scanner] determined," Qongqo said.

Imraan Sirkoth from Lenasia said learning his actual size will make shopping a less time-consuming experience.

He said: "Finding the right fit usually means spending time in change rooms, but now I will be able to leave the store confidently, knowing that I chose my perfect fit."