Footballers to be given cash smarts

15 May 2015 - 02:19 By Penwell Dlamini

Former Tottenham Hotspur defender Benoit Assou-Ekotto once said: "I play football for money, because we only play for 10 years, and when I retire I will need money." But many footballers, especially in South Africa, have failed to make the most of their finances after their careers have ended.To combat this, Old Mutual plans to provide formal financial training to footballers.Old Mutual has signed a deal with the SA Football Players' Union through which it will introduce its On the Money programme to secure footballers' financial wellbeing.The programme will be provided to players in the Premier Soccer League and the National First Division.Though some stars - such as Shaun Bartlett, Doctor Khumalo, and Eric Tinkler - have managed to secure a successful career as coaches, other players have faded into obscurity - and poverty.The Old Mutual programme incorporates the same training it has given to 400000 people face-to-face and to about 15million people through media platforms.Former Mamelodi Sundowns striker and president of Safpu, Hareipha Marumo, said: "For far too long our players have been disenfranchised by their lack of knowledge on issues such as finance, which has had devastating impacts on their futures."[With this] programme we can look forward to a financially wiser generation of footballers."Earlier this year, Orlando Pirates boss Irvin Khoza said: "[Players] want to go to the night club and buy a bottle of wine for R1200. There is no return in that. It's nice when they are drinking and are surrounded by nice girls."The next morning, you've got no money and now you go to the club to ask for a loan. The club can no longer give loans because the [new laws do] not allow us to."So, the player becomes frustrated, demotivated and is not performing and they blame you."Khoza reportedly employs investment advisers for his players.Liverpool manager Brendan Rodgers was quoted in the UK's Daily Telegraph as saying: "When you reward young players too quickly, you give them too much and too early, then that will be their downfall."..

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