Hlaudi TV on a screen near you

01 June 2016 - 08:20 By LEONIE WAGNER

SABC boss Hlaudi Motsoeneng is confident his latest plan - 90% local content on all SABC television stations - will work, saying the corporation has the necessary money and expertise. Motsoeneng has suggested that he will approve new shows himself, calling on filmmakers to contact him directly to get shows on air.This is the latest of several radical plans put forward by the broadcast boss and industry insiders have questioned how the SABC will make it work.Last week the SABC announced that its news channels would be prohibited from broadcasting footage showing violence during protests - a move that has been widely criticised.At a press conference yesterday at the SABC in Auckland Park, Johannesburg, Motsoeneng announced that the 90% local-content policy would be extended to all SABC platforms by next month. He said that the broadcaster's commercial television channel, SABC3, would have an 80% local content policy. But he failed to say how this would work."We have given instructions . the how is not my business. From July 1 we should see a different SABC. I think it's achievable . we are going to get rid of content that is no longer working for SABC3 . There is no way that it can't happen, it's happening."A large part of the plan hinges on entertainment personalities such as former Generations actresses Sophie Ndaba and Winnie Ntshaba, Idols SA judge Somizi Mhlongo, Khanyi Mbau, Pearl Modiadie and Arthur Mafokate.They will all join the SABC as producers, to be mentored by Generations creator and executive producer Mfundi Vundla.Industry insiders have raised concerns about the new policy.A former SABC employee, who asked for anonymity, said that although broadcasting 90% local content was admirable, implementation would be a problem."There is no doubt that Motsoeneng will find people to create this content. There's enough talent. But the time frame within which they need to do this is unrealistic. The fact that only [Mfundi Vundla's production] company is named as a mentor . speaks to a lack of transparency."The SABC's commissioning process is notoriously laborious, with hundreds of shows awaiting approval from its commissioning department.The Times has seen the SABC's request for a proposal document - which has a 100- page list of approved productions that have not got off the ground because of a massive commissioning backlog.Motsoeneng's solution is to approve shows himself."When you come to me I will respond now. If you impress me it's 'yes'. If not, it's 'no' and you should know not to come back," he said.Sekoetlane Phamodi, co-ordinator of Save Our SABC, which campaigns for an independent and credible national broadcaster, supported the policy in principle.Phamodi said the SABC and Motsoeneng had never provided clarity on the authority under which these policies were being implemented."The SABC has to put out a clear statement on what they mean by 90% local content. The implications are huge if this is not clarified. If it means the content is only produced in South Africa, with content relating only to South Africans, it is problematic and potentially xenophobic," Phamodi said.Aside from providing little detail on exactly how this would work, Motsoeneng also failed to mention what it would cost . He did not clarify how existing foreign contracts would be handled...

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