Cashing in on smart apps for dumb phones

28 July 2016 - 09:54 By Bloomberg

Africa's startups are seizing an opportunity they say Google and Apple have missed - making apps for non-smartphones.In a region where the average customer doesn't own a smartphone or a bank card, hundreds of millions of people use basic phone. That's prompting developers to build no-frills, text-based apps, keeping data consumption down.

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