Consume this: anti-consumption protester disrupts Paris fashion show

A woman joined models on the catwalk at Fashion Week in the city to highlight consumerism’s impact on the climate

An activist crashes designer Nicolas Ghesquière's Spring/Summer 2022 women's ready-to-wear collection show for fashion house Louis Vuitton during Paris Fashion Week on Tuesday.
An activist crashes designer Nicolas Ghesquière's Spring/Summer 2022 women's ready-to-wear collection show for fashion house Louis Vuitton during Paris Fashion Week on Tuesday. (Gonzalo Fuentes/Reuters)

A protester disrupted a Louis Vuitton fashion show in Paris on Tuesday by walking down the catwalk with a banner condemning the impact of excessive consumption on the environment.

Carrying a sign reading “overconsumption = extinction”, the woman, representing Amis de la Terre France, Youth for Climate and Extinction Rebellion, marched down the same path as the models, causing a stir in the audience, a witness said.

LVMH is the world leader of luxury and has a responsibility when it comes to trends that push the textile industry to constantly renew collection faster and produce more.

—  Alma Dufour, Amis de la Terre France

In the front row, French cinema stars Catherine Deneuve and Isabelle Huppert hardly flinched, and some members of the Arnault clan, seated next to LVMH CEO and chair Bernard Arnault, glanced at each other.

The protester was wrestled to the ground by security before being led away.

The disruption hardly interrupted the flow of models who charged down the cobblestoned runway in a corridor of the Louvre to dramatic organ music punctuated the tolling of bells.

The show itself had a punk flavour, with sleeves ripped off suit jackets, leaving arms bare, and accessories including studded boots and chain-mail headpieces.

Amis de la Terre France said it targeted the LVMH-owned label to throw a spotlight on over-consumption.

“LVMH is the world leader of luxury and has a responsibility when it comes to trends that push the textile industry to constantly renew collection faster and produce more,” Alma Dufour, a group spokesperson, said. 

— Reuters

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