Consumer trends
The hunt for happiness: consumers seek jollies after Covid-19's bleak fallout
Research by Euromonitor found that “joy” is trending as a purchase motivator and flexible pay options are helping consumers “spend on happiness”.
22 January 2023 - 20:49
Happiness is high on the agenda as consumers seek some reprieve after the hard yards of the Covid-19 pandemic and its fallout, according to the latest global consumer report on trends for 2023...
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